What are the four "Ps" of marketing? Using the four "Ps," discuss some strategies based on behavioral economics that schools can utilize to improve eating behaviors
The four "Ps" of marketing are price, placement, promotion and product. Examples include:
- Place healthy foods at the beginning of food lines and in front of less healthy foods.
- Place less healthy foods just out of reach, making it inconvenient to access them.
- Price healthier food products more competitively and less healthy food items at a higher level.
- Provide healthier food products through a "preorder" or "quick service line" to encourage their selection.
- Promote fruit and salads by serving them in attractive bowls and containers.
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Promote fruits and salads by placing them just before the cash register where students will be waiting and where last-minute "grabs" are made.
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