When Minute Maid mailed out free samples of its new instant drink mix, it was trying to move prospective customers into the ____ stage of the product adoption process.
A. awareness
B. interest
C. evaluation
D. trial
E. adoption
Answer: D
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Concepts such as "assembler value chains" and "downstream value chains" are associated with:
A) lean production. B) the matrix structure. C) polycentric organizational designs. D) the global marketing audit. E) traditional assembly designs.
Letterhead stationery commonly includes the company's URL
Indicate whether the statement is true or false.
Lucy asks for a $5,000 raise, but her boss says that the most he will agree to is $3,500. In all honesty, Lucy would have been happy with even a $1,000 raise. Which of the following is true?
A. Lucy is likely to accept the raise because it fell within the ZOPA. B. Lucy is likely to accept the raise because it fell outside the ZOPA. C. Lucy is likely to accept the raise because it was worse than the BATNA. D. Lucy is likely to reject the raise because it fell inside the ZOPA.
Which of the following elements has to be proved for a contract to be deemed unconscionable?
A) that the weaker party did not enter the contract under duress B) that the parties had equal bargaining power C) that the dominant party justly used its bargaining power D) that the adhering party had no reasonable alternative