Why should services be near to the customer?
A) To keep out competition
B) Because the customer is normally involved in the service
C) To serve customers with limited transportation
D) To make services convenient
E) None of these options are reasons to be near customers
B
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The process of measuring marketing results and adjusting the marketing plan as needed is called marketing ________.
A. metrics B. planning C. control D. strategy E. management
A firm with a wide span of control tends to have relatively more layers of management
Indicate whether the statement is true or false
Chelsea’s organization offers flexible benefits. During the open enrollment period, Chelsea can choose any benefits she wants. She selects several benefits, including elder care coverage to help her take care of her mother and extra dental coverage because she knows her daughter will need braces this year. Chelsea’s organization is offering a ______ flexible benefits plan.
A. modular B. core-plus C. full-choice D. defined benefit
Total asset turnover reflects a company's ability to use its assets to generate sales and is an important indication of operating efficiency.
Answer the following statement true (T) or false (F)