Which of the following statements about the combined target market approach is true?
A. Combiners feel that two or more segments are similar enough that-together-they can be treated as one large target market.
B. Combiners may fall victim to an innovative segmenter that offers a more attractive marketing mix to a segment of the combined target market.
C. Combiners try to extend their basic offering to satisfy customers from multiple segments with a single marketing mix.
D. All of these statements about the combined target market approach are true.
Answer: D
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