A researcher is interested in discovering whether the topics of written family complaints are shared by the majority of patients' families in a major university hospital, or whether merely a minority of the patients' families are disgruntled
The researcher goes throughout the hospital each day and hands family members a printed form and pencil and asks them to answer the ten questions, all of which have three to five responses, in return for a "$3 off" coupon to be used in the hospital cafeteria. What is this printed form called?
a. A questionnaire
b. A Likert scale
c. A semantic differential scale
d. An interview
ANS: A
Questionnaires are printed self-report forms designed to elicit information that can be obtained from a subject's written responses. Likert scales determine opinion or attitude and contain a number of declarative statements with a scale after each statement. Semantic differential scales consist of two opposite adjectives with a seven-point scale between them. The subject is to select one point on the scale that best describes his or her view of the concept being examined. Interviews involve verbal communication during which the subject provides information to the researcher.
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