OrdOnline, a pure click company offering online auctioning, decides to launch a promotional program to increase its sales
To select a target market, the company identifies customers who have made at least three purchases and spent at least $150 in the past six months. Which of the following strategies is used here for targeting customers?
A) viral marketing
B) objective screening
C) internal targeting
D) catalog marketing
E) RFM formula targeting
E
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Which of the following is a reason why host-country nationals are usually hired as nonmanagerial employees in international businesses?
A. They demand lesser hardship premium than parent-country nationals. B. They are cheaper to employ than parent-country or third-country nationals. C. They do not require training and eliminate the training costs of organizations. D. They are not eligible for the provisions of international labor standards.
Which of the following is a purpose of a questionnaire?
a. to motivate the respondent b. to make data comparable c. to minimize bias d. all of the above
In most states a limited partnership does not have to file what information with the appropriate state official?
a. name of the business b. names and addresses of all partners c. contributions each partner has made d. the share of profits to be paid to each partner e. all of the other choices must be filed
When Marine Midland Bank sent market researchers with surveys door-to-door in the neighborhoods surrounding its branch banks to ask people with savings accounts why they did not also have checking accounts and credit cards with Marine Midland, they were gathering ________ data.
A. nonprobability B. secondary C. observational D. intercept E. questionnaire