At Travelocity's website, visitors are likely to find several airlines that have the identical same-day price for a flight from Atlanta to San Francisco. What pricing objective are these airlines pursuing?
A. introductory price deal
B. quantity discount
C. status quo
D. price flexibility
E. bundling
Answer: C
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Customer value refers to
A. the need of a customer to receive the highest quality product at the lowest possible price. B. the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price. C. a statement that, before product development begins, identifies (1) a well-defined target market; (2) specific customers' needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers. D. the least expensive product that will provide it with most of the basic benefits. E. the cluster of benefits that an organization promises customers to satisfy their needs.
Critique the performance review process.
What will be an ideal response?
Research has shown that job applicants who participate in computer interviews
a. are more likely to respond dishonestly than when face to face. b. feel less need to give socially acceptable answers. c. prefer human interviews. d. are more likely to be asked illegal questions.
eCPM measures the ROI of an ad by dividing the total earnings of the ad by which of the following?
A) the total number of impressions B) the total number of impressions in hundreds C) the total number of impressions in thousands D) the total number of impressions in millions