Physical goods, services, and stores can be branded, but ideas and people cannot
Indicate whether the statement is true or false
FALSE
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Private online communities can play the role of extended focus groups
Indicate whether the statement is true or false
What is the term Casey (1995) uses to refer to culture characterized by: 1) values of dedication, loyalty, self-sacrifice and passion; 2) customers are not only end users but also employees and key stakeholders; 3) language centers around team and family; and, 4) there is a strong public display of the culture?
a. A ‘strong’ culture b. A ‘designer’ culture c. A ‘dysfunctional’ culture d. An ‘excellence’ culture
In the United States, sales contracts and contracts for the payment of money are not assignable
Indicate whether the statement is true or false
Discuss five situations when face-to-face meetings are most appropriate to use. Discuss the limitations of face-to-face meetings and electronic meetings