Jim works in advertising. He works with his team to create a television commercial for a new laundry detergent. In the commercial, a college student opens a package from his mother
In the package are a number of the students' old blankets that the mother has washed with the laundry detergent in question. The student smells the blankets and is immediately transported to happy childhood memories. A month after the commercial aired, sales of the laundry detergent spiked, especially among college students. This effect was achieved by ________ conditioning. a) direct
b) nostalgic
c) classical
d) associated
c
You might also like to view...
A technique in which the ejaculatory reflex is reconditioned using intermittent pressure on the glans of the penis is known as ____
a. stop–start technique c. fellatio b. squeeze technique d. a "hand job"
Which of the following best fits the idea of mindfulness?
A. actively searching for novelty B. passively zoning out to everyday life C. readily accepting new people and ideas D. steadily focusing on an object or idea
In Waddington's "landscape," the shape of the landscape (e.g., the height and width of the pathways) is determined by
A) the environment. B) dominant traits. C) genetics. D) social interaction with the primary caretaker.
The pain carried by small nerve fibers are slower, nagging, aching, widespread, and extremely unpleasant. This is the body's system
a. reminding b. warning c. kinesthetic d. vestibular