Dominique Astor, a wealthy widow, visits the Inn at Chelmsford a few times each year. When she arrived this past time, she noticed in her room there was a free complimentary box of her favorite Italian chocolates, and a copy of the paper she reads every morning she stays with them. In addition, she was greeted by name and was given her preferred suite. This is an example of the ______.
a. basics driver
b. enhancement driver
c. wow driver
d. personalize driver
d. personalize driver
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Which of the following is an example of having indirect involvement when entering a competitive market?
A) using retail stores B) using distributors C) using manufacturer's own sales force D) selling through company website
Research that allows marketers to make causal inferences about relationships is calledÂ
A. variable research. B. relationality. C. exploratory research. D. linkage research. E. experimental research.
Domino's pizza, Hyatt Corporation, and Wendy's are all examples of _____ because the franchisee buys the right to use the franchisor's approach to doing business.
A. product and trade name franchisors B. redistributor franchisors C. business format franchisors D. licensed franchisors E. relationship franchisors
Predictive analytics is
A) the science of using customer data to predict past consumption behavior. B) the science of using customer data to predict future consumption behavior. C) the science of using customer data to develop a SCOR delivery model. D) the science of using customer data to develop swim lane process maps.