Which of the following is a potential problem with the objective/task method of setting a budget?
A. It assumes that marketing activities result from demand.
B. It is rarely used by major advertisers and is therefore unfamiliar and alienating to consumers.
C. It assumes a static external environment and renders marketing strategies inflexible.
D. It does not permit the quick and ready measurement of the success of an ad campaign.
E. It requires determining in advance the amount of money needed to reach a specific goal.
Answer: E
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Indicate whether the statement is true or false