The least expensive form of short-term financing is
A. trade credit.
B. promissory notes.
C. unsecured bank loans.
D. secured bank loans.
E. factoring.
Answer: A
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The 4Ps model has been challenged because it omits or underemphasizes important activities such as services. It's also been criticized for taking a seller's, rather than a buyer's, viewpoint
The more recent 4As framework complements the traditional model and includes ________. A) adaptability, affordability, availability and awareness B) adaptability, affordability, accessibility and awareness C) acceptability, affordability, accessibility and awareness D) acceptability, affordability, accessibility and aptitude E) adaptability, affordability, availability and aptitude
Negotiation between managers is not appropriate in determining a transfer price
Indicate whether the statement is true or false
Which of the following statements about sales territories is INCORRECT?
A. Firms use sales territories to evaluate performance. B. A sales territory typically contains potential customers. C. Geographic boundaries define a sales territory. D. A sales territory comprises a geographic area assigned to a salesperson. E. A sales territory contains present customers.
Why do strategic alliances often fail to measure up to expectations?
What will be an ideal response?