Viewer reaction profiles are usually used in the incubation stage of the creative process.
Answer the following statement true (T) or false (F)
False
The verification and revision stage of the creative process evaluates ideas generated during the illumination stage, rejects inappropriate ones, refines and polishes those that remain, and gives them final expression. Techniques used at this stage include directed focus groups to evaluate creative concepts, ideas, or themes; message communication studies; portfolio tests; and evaluation measures such as viewer reaction profiles.
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A careful analysis of customer behavior leads to a better understanding of what kind of channel structure is necessary to satisfy the different segments
Indicate whether the statement is true or false
In a Computer Aided Software Engineering (CASE) environment, a structure diagram
a. presents an overview model of the primary transactions processed b. graphically depicts the iceberg effect c. presents a model of the program code that constitutes the physical system d. is prepared by the systems analyst
Information can be referred to as what type of asset?
a. Knowledge b. Communication c. Intellectual d. Informative
An effective persuasive technique is to tie the facts to writer benefits
Indicate whether the statement is true or false