Bonnie has just purchased a crystal vase she saw advertised when she went online to find her local weather forecast. The Internet ad is an example of
A. mass marketing.
B. direct marketing.
C. indirect marketing.
D. interactive marketing.
Answer: A
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Among the chief concerns about the use of benefit-cost analysis is that
a. monetizing the benefits of a policy proposal is difficult b. identifying and estimating implicit costs isa major challenge c. equity might not be achieved if, for example, costs are distributed unevenly d. all of the above e. none of the above
Suppose that 1000 identical sellers each set their profit-maximizing output level at 18 units when price equals $10 . Then what is market quantity supplied at a price of $10
a. 100. b. 1,000. c. 10,000. d. 18,000.
A decrease in the demand for the product produced by an input will
A. increase the supply of the input. B. decrease the supply of the input. C. have no effect on the input market. D. decrease the demand for the input.
Which of the following shows an advantage of advertising?
a. A billboard ad persuades Min-seo that using a perfume will enable her to get the man of her dreams. b. A magazine ad causes Seo-yun to mistakenly think a cosmetic prevents acne. c. A TV ad causes Do-yun to consider buying a sports car he cannot afford. d. A radio ad informs Ji-hu that a sale he wants to go to will last only one more day.