The first full-service ad agency was begun in 1869 by
A. F. Wayland Ayer.
B. Cyrus Curtis.
C. Volney B. Palmer.
D. J. Walter Thompson.
Answer: A
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As an advocate for a proposition of fact, you may use presumption as a way of
identifying common practices and experiences that relate to your subject. What other use might you make of presumption? (a) Presumption may be used as a method for analyzing your audience to discover what sources of information and what kinds of reasoning the audience will find most credible for arguments on this subject. (b) Presumption may be used to discover the issues and their supporting arguments that will encourage the audience to accept that the primary inference for your proposition of fact is probably true. (c) Presumption may be used to locate an immediate cause that signifies something important about the topic. (d) Presumption may be used to determine what objections the opposition may raise so that you can develop preemptive arguments.
Compare and contrast communication apprehension and intercultural communication apprehension.
What will be an ideal response?
Renata told her listeners, "Cardinals and robins will soon be as scarce as blackbirds because of the pollutants we are sending into their air." She is using a(n) __________ to make a point.
A. hypothetical B. aggregate statistic C. fallacy D. literal analogy
Cohort analysis identifies audience motivations
Indicate whether this statement is true or false.