Product liability is an area of torts in which the U.S. courts can make large awards, unlike in other countries.
Answer the following statement true (T) or false (F)
True
Other countries restrict award amounts.
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Which of the following is an example of a variable used in demographic segmentation?
A) behavioral characteristics B) national income C) attitude D) lifestyle
Patents and trademarks are considered as brand assets
Indicate whether the statement is true or false
The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called ________
A) interviewer bias B) social desirability C) nonresponse error D) response rate E) the fundamental attribution error
If the future performance of a product is covered by its warranty, then a breach occurs:
A. when the buyer complains to the manufacturer about a defect in the product. B. at the time the buyer should have discovered the defect in the product. C. one year after the defect in the product is discovered by the buyer. D. when the purchase is marked as complete, and the product is delivered to the buyer.