List and describe the different types of B2B customers.
What will be an ideal response?
The different categories of B2B marketing are: producers, resellers, government markets, and institutional markets.
Producers are profit-oriented individuals and organizations that use purchased goods and services to produce other products or to facilitate their daily operations; resellers include retailers and wholesalers that buy finished goods and resell them for a profit; government markets include thousands of federal, state, and local entities; and institutional markets represent organizations such as hospitals, schools, churches, and other nonprofit organizations.
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If the auditor is testing long-lived asset account balances to see if they include all relevant transactions that have taken place during the period, what is the primary assertion being tested?
a. Presentation and Disclosure. b. Existence. c. Completeness. d. Valuation.
In cluster analysis, the set of variables selected should describe the similarity between objects in terms that are relevant to the marketing research problem
Indicate whether the statement is true or false
Vignana Corporation manufactures and sells hand-painted clay figurines of popular sports heroes. Shown below are some of the costs incurred by Vignana for last year: Cost of clay used in production$65,000Wages paid to the workers who paint the figurines$90,000Wages paid to the sales manager's secretary$22,000Cost of junk mail advertising$47,000 What is the total of the conversion costs above?
A. $155,000 B. $69,000 C. $90,000 D. $65,000
The Institute of Crisis Management's 2010 annual report noted that _____ of crisis were due to management.
A. 10% B. 20% C. 30% D. 50%