How has the expenditure of promotional dollars on advertising, consumer sales promotion methods, and trade sales promotion methods changed in recent years?
What will be an ideal response?
The use of sales promotion has increased dramatically over the past 30 years, primarily at the expense of advertising. This shift in how promotional dollars are used has occurred for several reasons. Heightened concerns about value have made customers more responsive to promotional offers, especially price discounts and point-of-purchase displays. Thanks to their size and access to checkout scanner data, retailers have gained considerable power in the supply chain and are demanding greater promotional efforts from manufacturers to boost retail profits. Declines in brand loyalty have produced an environment in which sales promotions aimed at persuading customers to switch brands are more effective. Finally, the stronger emphasis placed on improving short-term performance results calls for greater use of sales promotion methods that yield quick (although perhaps short-lived) sales increases.
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Beach Corporation has a return on investment of 15%. A Beach division, which currently has a 13% ROI and $750,000 of residual income, is contemplating a massive new investment that will (1) reduce divisional ROI and (2) produce $120,000 of residual income. If Beach strives for goal congruence, the investment:
A. should be acquired because after the acquisition, the division's ROI and residual income are both positive numbers. B. should be acquired because it produces $120,000 of residual income for the division. C. should not be acquired because the division's ROI is less than the corporate ROI before the investment is considered. D. should not be acquired because it reduces divisional ROI. E. should not be acquired because it produces $120,000 of residual income.
A _________ propagates itself and activates itself, whereas a bot is
controlled from some central facility, at least initially. Fill in the blanks with correct word
What is the term for the cost of the insurance policy?
A) Sales Price B) Premium C) Co-Pay D) Minimum Monthly Payment E) Surcharge
The right to a safe and healthy workplace is accurately described by which statement?
A. Over recent years no new categories of accidents or illnesses have emerged. B. Regulations and enforcement have failed to curb worker accidents. C. Extensive training and careful precautions are necessary to avoid accidents, injuries, and illness. D. A very limited number of jobs are potentially hazardous to workers' safety and health.