Identifying an unserved or underserved market segment and serving it through a strategy that is distinguished in the mind of the consumer is called
A. the marketing concept.
B. the wheel of retailing.
C. retail positioning.
D. targeted retailing.
E. scrambled merchandising.
Answer: C
You might also like to view...
Activity-based costing applies only to production-related activities
Indicate whether the statement is true or false
Once formulated, the vision and reason for the change needs to be communicated frequently and powerfully at ______ of the organization.
a. the lower levels b. the middle and lower levels c. the top levels of the organization d. all levels of the organization
Which type of stock is issued by all corporations?
What will be an ideal response?
If property is owned as community property, the members of the community hold interest in it in common
a. True b. False Indicate whether the statement is true or false