In the textbook, an example of the use, then disappearance of Ayds, an edible weight-loss product, based on its name is an example of which of the five attributes of words?

a. The Power to Create and Label Experience.
b. The Power to Affect Thoughts and Actions.
c. The Power to Shape and Reflect Culture.
d. The Power to Make and Break Relationships.


b

Communication & Mass Media

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Informative strategies don't ask listeners to believe or do anything in particular; they ask that listeners

change their ________ of a subject. Fill in the blanks with correct word

Communication & Mass Media

Because a speaker must provide connections to bridge the gap between elements in the speech, it is

important to include ________ in the speech. Fill in the blanks with correct word

Communication & Mass Media

_______________ is a common PR activity targeting legislators to influence the content or course of legislation or institutional practices

a) Lobbying b) Issue management c) Promotion d) Propaganda

Communication & Mass Media

When use of a hard-to-pronounce word is unavoidable in a broadcast story, a pronouncer should be placed in ______.

A. bold lettering before the word in question B. parentheses after the word in question C. italics in a footnote D. brackets at the beginning of the line where the word appears

Communication & Mass Media