Which of the following is an effective specific purpose statement?

A) I want listeners to donate blood.
B) As a result of my speech I want my listeners to know the five key principles of maintaining good health.
C) I want my listeners to laugh.
D) Donate blood.
E) Big business gets all the breaks.


B

Communication & Mass Media

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"Does watching too much television reduces individuals' critical thinking skills?" is a question of

A) policy. B) attitude. C) fact. D) value.

Communication & Mass Media

A contemporary leadership style that involves the process of influencing others by building a shared vision of the future, and by inspiring and helping them to see how their efforts are related to a larger framework is ________ leadership

A) transformational B) laissez-faire C) democratic D) authoritarian

Communication & Mass Media

Ronnie, a PR professional, is asked by a healthcare organization to conduct a survey to find out if its target audience understood the core concept of their recent medical campaign. The survey is aimed to measure

a) audience awareness. b) media impression. c) organizational objective. d) publicity value.

Communication & Mass Media

Once Parul's group had decided the best topic for their presentation, Parul assigned Carson to do research on the topic and Millie to interview the college dean. Which step in the reflective-thinking process does this exemplify?

a. Take action b. Analyze the problem c. Generate creative solutions d. Identify and define the problem

Communication & Mass Media