According to a 2010 Institute for Public Relations Research survey, on what task will managers spend the most time by 2015?
A) writing
B) planning
C) marketing communications
D) maintaining an organization's reputation
E) linking communication strategies to organization goals
Answer: E
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Which of the following is NOT an advantage of the use of media as presentation aids?
a. They can make your speech memorable. b. They can illustrate a point. c. They can require a lot of practice. d. They can increase ethos when used properly.
Narrative persuasion theory argues that being "absorbed" into a media narrative is a key mechanism whereby the story can influence one's realworld beliefs and behavior
Indicate whether the statement is true or false
A good speaker will know his or her presentation aids so well that it is possible to point to something without breaking eye contact with the audience
Indicate whether the statement is true or false.
Which of the following is a component of credibility?
A. humor B. vitality C. charisma D. wisdom