Thomas is the owner of a landscaping company that caters to a very wealthy clientele. His company has struggled to differentiate itself from the other high-end landscapers in the area, but because he has hired several expensive but highly-qualified team members, Thomas is unable to shift to a cost leadership strategy. Which strategy is most likely to achieve a competitive advantage?
A. Narrow the scope of competition and focus on unique features such as the use of organic materials.
B. Lower prices but continue employing high-paid expert gardeners.
C. Maintain prices but replace all the expert employees with less-skilled workers to control costs.
D. Offer similar services as competitors but raise prices to increase profits.
Answer: A
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