The opposite of hyperbole, ______ involves downplaying a fact or event

a. verbal irony
b. a spoonerism
c. a malapropism
d. understatement


d

Communication & Mass Media

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_____ is a service many public relations agency provide that is designed to establish company brands and promote reputation

A) Crisis communication B) Branding and corporate reputation C) Public affairs D) Research and evaluation E) Executive speech training

Communication & Mass Media

Although knowing your subject is important, it counts for only about 25 percent of your

success in presenting an effective talk. Indicate whether the statement is true or false

Communication & Mass Media

"To convince the audience that all new handguns be licensed and equipped with trigger locks" is an example of a_______

a. general purpose statement b. specific purpose statement c. speech title d. thesis statement

Communication & Mass Media

The four phases of creativity are: preparation, incubation, illumination, and refinement.

Answer the following statement true (T) or false (F)

Communication & Mass Media