Cylog, a leading provider of personal computer systems, began manufacturing tablet devices after predicting a future consumer need for portability. Which of the following was most likely implemented by Cylog?
A) the selling concept
B) customer-driving marketing
C) the product concept
D) sustainable marketing
E) the production concept
B
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In reverse engineering, ______.
a. a firm looks at the process in which customers return products to see how this return process can be reengineered and improved b. a firm dismantles competitors’ existing products to see how they work and whether they can be improved c. a firm develops a product with the end use or application and works backwards (or in reverse) d. the focus is primarily on disruptive innovation
A partnership is a business owned by two or more people.
Answer the following statement true (T) or false (F)
Which of the following statements is true regarding the value-added chain of distribution channels?
A) The value-added chain of distribution channels begins with the customer.
B) Distribution channels establish a connection between the firm and the customers.
C) One of the components of the value-added chain of distribution channels is the government.
D) Distribution channels connect suppliers to the firm
First generation mobile telephone systems used analog voice
communication based on amplitude modulation. Indicate whether the statement is true or false