Advertising that tries to develop primary demand for a product category rather than a specific brand is called ________ advertising.
A. competitive
B. pioneering
C. persuading
D. comparative
E. institutional
Answer: B
You might also like to view...
The administrative convenience concept explains that some items may be omitted from the tax base whenever the cost of implementing a concept exceeds the benefit of using it.
Answer the following statement true (T) or false (F)
Which of the following is not a security for purposes of the 1933 Act?
A) A limited partnership interest B) A promissory note due in six months C) A demand note D) All of the above are securities.
A major electronics store chain is interested in estimating the average amount its credit card customers spent on their first visit to the chain's new store in the mall. Fifteen credit card accounts were randomly sampled and analyzed with the following results: x = $50.50 and s2 = 400 . A 95% confidence interval for the average amount the credit card customers spent on their first visit to the
chain's new store in the mall is: a. $50.50 ± $9.09 c. $50.50 ± $11.08. b. $50.50 ± $10.12 d. None of these choices.
The research shows that employer anti-union campaigning during an employee attempt to unionize:
A. Increases the probability that employees will vote "yes" in the election. B. Has no effect on the outcome of the election. C. Improves relationships between the employees and the employer. D. Reduces the likelihood that employees will vote for unions in an NLRB representation election.