Herbert Simon noted that managers generally fail to make rational decisions because they

are limited by their own values, skills, habits and unconscious reflexes as well as by
incomplete information. What name did Simon give this phenomenon?



a. Satisficing
b. Bounded rationality
c. Irrational decision making
d. Goal displacement
e. Means-end inversion


B

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Answer the following statement true (T) or false (F)

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Fill in the blank(s) with the appropriate word(s).

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