A salesperson sends e-mails to persuade prospects to buy the products of his company. This is a type of ________ marketing
A) buzz
B) virtual
C) word-of-mouth
D) direct
E) viral
D
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Investment decisions in marketing must consider the following elements EXCEPT ________.
A. risks B. human resources C. returns D. level of investment E. hurdle rates
In confronting the international problems caused by lack of language training, the MOST useful advice for North Americans is to
a. be glad that English is used so widely for business transactions and not be overly concerned with the need for knowing other languages. b. try to acquire second language skills if possible, or at least learn a few words in the language of your audience. c. expect business representatives of other countries to know English. d. always travel with an interpreter.
The Parol Evidence rule applies when:
a. an executor promises to use her own funds to pay a debt of the deceased. b. the promisor makes the guarantee not as a favor to the debtor, but out of self interest. c. two parties make an integrated contract, then one party tries to contradict, vary, or add to its terms based on discussions or information beyond the contract. d. there is a sale of goods worth $500.00 or more.
Assume that the capital market is in equilibrium, the risk free rate is 2%, and the return on the market is 12%. You want to construct a portfolio on the SML with an expected return of 16%. What are the portfolio weights?
A) -0.4, 1.4 B) -0.1, 1.1 C) 0.2, 0.8 D) 0.4, 0.6 E) 0.4, -1.4