Which of the following is a positive factor when considering the development of a customer database?
A) The product is a once-in-a-lifetime purchase.
B) There is no contact between the buyer and seller.
C) There is a lot of customer churn.
D) The unit sale is very small.
E) Customer lifetime value is high.
E
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A manufacturer's balance sheet has three inventory accounts rather than the single merchandise inventory account used by a merchandiser
Indicate whether the statement is true or false
When evaluating a message, the message should be _____
A) clear, easy to understand, and honest B) passive, thoughtful, and gentle C) clear, concise, and objective D) easy to understand, honest, and positive E) neutral, clear, and short
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