Which one of the following statements about codes of conduct (ethics) is false?
A. They are formalized rules and standards that describe what a company expects of its employees.
B. They must be detailed enough to take into account many possible situations.
C. They encourage ethical behavior by eliminating opportunities for unethical behavior because employees know what is expected of them.
D. They help marketers deal with marketing issues by prescribing and limiting certain activities.
E. Top management must provide leadership in implementing codes of ethics.
Answer: B
You might also like to view...
Which of the following groups of customers are characterized as skeptics, who wait to see whether the product or service will really deliver meaningful benefits?
A) innovators B) laggards C) early majority D) late majority E) early adopters
Sophie and Tiny incorporate their beverage-container business as U-Twist Products, Inc The first board of directors may be appointed by the firm's
a. board of directors. b. incorporators. c. officers. d. shareholders.
The most persuasive messages are
A) convoluted and detailed. B) simple and informative. C) brief and non-descriptive. D) nonverbal and complex. E) written and elaborate.
Why are systems development projects initiated? Provide an example
What will be an ideal response?