In order to hear him- or herself when the microphone is turned on, the operator must:

a. turn up the microphone
b. mute the music
c. turn on the "ON AIR" light
d. wear headphones
e. turn down the cue channel


.D

Communication & Mass Media

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Which of the following is an example of phatic communication? Only in interpersonal contact do we use ______ or what is also known as idiomatic communication.

a. “Don’t beat around the bush.” b. “Hey, what’s up?” c. “We’re sorry for his passing.” d. “Thanks for thinking of me!”

Communication & Mass Media

Is selecting and narrowing his topic for an upcoming

persuasive speech. Which of the following queries will be LEAST helpful for Roland in this process? a. Will my audience be neutral, negative, or positive? b. Which topic is the easiest to write? c. Are there situational issues to consider? d. Which idea is just not persuasive enough?

Communication & Mass Media

If a television station reports on a Senator during its news broadcast, it must accommodate the Senators opponents by providing them with free coverage on the air, too. _____

Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following can be copyrighted?

A. an ad for Viagra B. the product name "Viagra" C. the chemical formula for Viagra D. All of the answers are correct.

Communication & Mass Media