Heavy watchers of television, especially violent programming, believe in a much more violent world out there and expect to encounter violence sometimes in their lives. This statement reflects which theory of media?
a. uses and gratifications
b. cultivation theory
c. social learning
d. agenda setting
b
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All of the following are effective means to persuade an audience EXCEPT
A) logical appeals. B) emotional appeals. C) demonstrative appeals. D) credibility appeals.
Which of the following is one of the four primary goals achieved by an effective speech introduction?
a. Devising a clincher b. Stating the thesis of the speech c. Developing vivid imagery d. Providing a reference list
The steps in the perception process are
a. initial, intermediate, final. b. assumption, experience, expectation. c. physical, psychological, experimental. d. selection, organization, interpretation. e. response, action, interaction.
A passive listener generally provides what kind of feedback for the speaker?
A. something about the audience member, such as "I thought the speech was interesting" B. something descriptive about the speech itself, such as "these were the main points" C. something evaluative about the speech, such as "this was the most persuasive argument" D. passive listening cannot produce any feedback E. none of these choices