__________ is a new technology to measure what attracts a visitor's attention on a web page by using a camera to track where and for how long their eyes focus

Fill in the blank with correct word


heatmapping

Communication & Mass Media

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In regard to expressing emotions, "owning feelings" means _______

a. knowing you can't influence the emotions of others b. taking responsibility for your feelings c. taking control of your negative emotions d. finding the root cause of your emotions.

Communication & Mass Media

Companies tracking webpage effectiveness often rely on the number of hits as a metric of audience use. Hits refers to a. the number of unique individuals that visit a site during the reporting period. b. the number of times a page is requested from an Internet site. c. the number of times someone accesses a webpage by identifying the URLor address without using a search engine

d. none of the choices.

Communication & Mass Media

You feel uncomfortable accepting the compliments your friends honestly give you.

What will be an ideal response?

Communication & Mass Media

If Max is designated to present the findings and recommendations of his small group's deliberations to a large group of stockholders, he will most likely need to

A. create a panel discussion. B. give an impromptu presentation. C. plan a town hall meeting. D. moderate a symposium. E. prepare an oral report.

Communication & Mass Media