The "Got milk?" print campaign is advertising that stimulates demand for a ____, known as ____ advertising.
A. product category; pioneer
B. product brand; competitive
C. product category; institutional
D. brand category; pioneer
E. product; comparative
Answer: A
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The warm-up questions immediately follow screening questions
Indicate whether the statement is true or false
Susan is the owner of residential premises which have been rented to Michael. Janice a
friend of Michael tripped and fell on a broken rail, fracturing her leg in the process. Prior to the incident, Michael had advised Susan on repeated occasions, of the need to make repairs to the rail, all to no avail. Under principles of occupiers' liability law, which of the following will be liable to compensate Susan for her injuries? A) local municipality B) No one as Janice assumed all risk of visiting the premises C) Susan D) Michael E) Both Susan and Michael
Functional dependency SSN --> Name exists in the table STUDENT
Indicate whether the statement is true or false
Megabyte Center, S.A. (Scenario)Your old friend, Ariel Eskenazi, is the owner and general manager of Megabyte Center, a computer reseller and systems integrator located in Panama City, Panama. Since leaving IBM to start a business in his home country, Ariel's company has steadily grown, due in large part to the business partnerships he has established over the years with large foreign computer and software firms, such as Goldstar and Microsoft. These relationships have helped his company win considerable market share in Panama, as well as in other parts of Latin America. However, since the 1999 turnover of the Panama Canal to the Panamanian government, there has been a huge influx of foreign capital into Panama. For example, several large Asian firms have made Panama a beachhead for their
American operations. Tourism is on the rise, with over a score of new hotels built in the metropolitan area alone over the past three years. As a result, demand for Megabyte's products and services has increased markedly, but so has the level and diversity of its competition. While Megabyte's customer base has remained fairly loyal, many longtime customers are beginning to demand price concessions and enhanced service levels in return for their continued business. Additionally, Ariel has learned recently that several of his former suppliers and business partners are considering establishing local sales offices of their own in Panama City. Ariel knows you are very knowledgeable about competitive strategy and calls you asking for advice. Because his customers are demanding price concessions and enhanced service levels in return for their continued business, Ariel decides that he wants to compete by offering unique products that are widely valued by customers. What strategy is Ariel following? A. focus B. cost leadership C. differentiation D. stability