Centrum Silver is a multiple vitamin marketed to individuals over fifty years old. The company divides its market into Centrum Silver for women 50+ and Centrum Silver for Men 50+. The organization is using a _______ approach to market these products.

The ability of a business to meet its current obligations may be determined by the

a. current ratio. b. inventory turnover. c. working ratio. d. accounts receivable turnover.

A company newsletter is an example of ________

A) media relations B) sponsorship C) corporate identity D) internal PR E) publicity

The Economic Espionage Act of 1996 defines theft of trade secrets to include:

a. stealing, obtaining by fraud, or concealing such information. b. without authorization copying or mailing such information. c. purchasing or possessing a trade secret with knowledge that it has been stolen. d. All of these.

The liability of an employer under the doctrine of respondeat superior is limited to wrongdoing by the employee in the scope of his employment

a. True b. False Indicate whether the statement is true or false