A career counselor holds an annual seminar for those who complete high school. Since the participants are very different from each other, it is difficult to keep everyone involved and make them feel important

Which kind of audience-analysis can be done to achieve this objective?
a) Audience characteristic
b) Audience type
c) Environmental characteristics
d) Demographic information


A

Communication & Mass Media

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Slowly at first, newspaper circulation began to decline in the early 1950s as television became an established mass medium

Indicate whether this statement is true or false.

Communication & Mass Media

Claims warranted from which of the following are considered strongest?

a. a prophet. b. God. c. love. d. text.

Communication & Mass Media

According to the text, which of the following statements is TRUE regarding the social

learning effect that was demonstrated by Bandura when he studied imitation of aggressive behavior?

a. The effect was quite general—it worked with videos made by the experimenters as well as with old Batman and Superman cartoons. b. The effect was quite specific—it worked with the real Batman and Superman TV shows, but not with Batman and Superman cartoons. c. The effect was quite specific—it tended to work with females but not with males. d. The effect was quite general—it worked equally for males and females. e. The effect was quite specific—it worked with prosocial behaviors but not with aggressive behaviors.

Communication & Mass Media

A person's gender is determined by the anatomy, female or male, with which that person is born

Indicate whether the statement is true or false.

Communication & Mass Media