Define promotion, advertising and publicity.

What will be an ideal response?


Promotion is the use of advertising and publicity to get a business's marketing message out to its customers. Publicity is free. Publicity can be in newspapers and magazines or on radio and TV stations. An advertisement is a paid announcement that the business's product or service is for sale. Examples of advertising include television commercials, billboards, and magazine ads.

Business

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Which of the following activities is handled by selecting the "Make payment" action of QuickBooks?

A) entering sales receipts B) selecting bills to be paid C) recording a bill that has been received D) recording customer payments

Business

________ is a statute that relieves medical professionals from liability for ordinary negligence when they stop and render aid to victims in emergency situations.

A. A Good Samaritan law B. Assumption of the risk C. The duty of care D. Res ipsa loquitur

Business

The Other Accounts column in the Cash Payments journal is used for recording debits to any account for which there is no specialized debit column

Indicate whether the statement is true or false

Business

The length of time needed for a long-term project to recapture its initial investment amount is called the:

A) discount period. B) internal rate of return. C) present value. D) payback period.

Business