When Yolanda asked her firm's advertising agency to estimate how often consumers saw her firm's IMC message and what percentage of the target audience was exposed to the message, she was told the reach was 40, the frequency was 4, and the competitive parity was 10. The gross rating points for her firm's campaign were
A. 400.
B. 160.
C. 1,600.
D. 40.
E. The answer cannot be determined from this information.
Answer: B
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Indicate whether the statement is true or false
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a. disaggregated b. redesigned c. retooled d. discarded
For the government employer to require that employees join a union in order to retain their jobs would violate the employees' constitutional rights of association protected by the:
a. Fifth Amendment. b. Eleventh Amendment. c. Third Amendment. d. First Amendment.
What are the core dimensions in the job characteristics model? Which dimension do you value most highly now, and why?
What will be an ideal response?