A market nicher is considered to be a(n) ________ specialist if the firm specializes in producing a certain type of product or product feature such as Rent-a-Wreck, that rents only "beat-up" cars
A) end-user
B) vertical-level
C) customer-size
D) channel
E) product-feature
E
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Word-of-mouth and media mentions
A) are integral to paid, promotional efforts. B) are unintended effects of MPR. C) ideally generate positive perceptions of a firm and its brands. D) further blur the line between goods and services. E) are examples of the synergy between broadcasting and advertising.
Competition-based pricing:
a. has not been used since 1967 b. is very popular today c. is a violation of the Sherman Antitrust Act d. is used exclusively by gasoline retailers e. is illegal at the local level
Match each term with the correct statement below.
a. goal b. objective c. autocratic leadership d. democratic leadership e. laissez-faire leadership f. planning g. directing h. organizing 1. What is a broadly stated guideline that an organization wants to achieve? 2. What is a specific goal that states what is to be achieved and when it will be achieved? 3. What is the managerial function that involves issuing directives, assignments, and instructions? 4. What is a close style of supervision in which the manager specifies exactly what is to be done? 5. If a manager consults with subordinates before making decisions, what leadership style is being utilized?
In chapter 4, Dianne Taylor won a 2013 Honda Accord on "The Price is Right" TV show. She has to pay taxes on her prize. The taxes are based on the car's ________ value
A) fair market B) residual C) manufacturer's suggested retail price D) invoice