Explain, using three qualities, why some innovations are adopted and others are not.

What will be an ideal response?


The student has the choice among the five qualities: relative advantage, compatibility, complexity, trialability, and observability. The three chosen must be briefly discussed.

Communication & Mass Media

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In an upper management position, Jennifer believes that the most important aspect of management is identifying the need her employees have for attention. This approach is best identified with which school of management theory?

A. Human relations B. Human resources C. Contingency D. TQM

Communication & Mass Media

Because blogs can be time consuming, it’s important any public relations strategy ensures ______.

a. shared content authorship b. weekly updating or less c. no loss of momentum d. limited word count

Communication & Mass Media

Which of the following is not one of the main methods for earning the goodwill of an audience?

A. carefully crediting your all of your external sources with verbal footnotes B. displaying empathy for the different viewpoints of your audience members C. choosing a topic for your speech that you believe your listeners will really care about D. looking out for audience members who are confused and making an effort to help them

Communication & Mass Media

Beyond serving as a public expression of a couple's commitment, which stage of relationship development also allows individuals to gain support and approval of people in their social networks?

A. intensifying B. integrating C. bonding D. experimenting

Communication & Mass Media