In the context of product adoption and diffusion, which of the following questions relates to the product characteristic of compatibility?
A. How visible is the product to other potential consumers?
B. How easily can potential consumers sample the new product?
C. Can potential consumers easily understand what your product is and how it works?
D. How consistent is your product with the existing way of doing things?
Answer: D
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A) Transitionals B) Aspirers C) Mainstreamers D) Succeeders
Marketing plans should be written because:
A) it provides a concrete history of the product's strategies. B) it is mandatory for a registered firm to have a written marketing plan. C) it considers the external environment alone to make decisions. D) written marketing plans can be distributed to all stakeholders.
The strength of association is measured by the ________
A) coefficient of determination B) regression equation C) correlation coefficient D) F factor E) F-statistic
iTV lets viewers interact with television programming and advertising using their remote controls
Indicate whether the statement is true or false