What are the two dimensions of product quality?

What will be an ideal response?


Product quality is one of the marketer's major positioning tools. Quality affects product or service performance; thus, it is closely linked to customer value and satisfaction. Product quality has two dimensions: level and consistency. In developing a product, the marketer must first choose a quality level that will support the product's positioning. Here, product quality means performance quality — the product's ability to perform its functions. Beyond quality level, high quality also can mean high levels of quality consistency. Here, product quality means conformance quality — freedom from defects and consistency in delivering a targeted level of performance.

Business

You might also like to view...

BI software has become so popular in large companies that Microsoft decided to integrate such software into its popular database management system, _____.

A. SQL Server B. MySQL C. DB2 D. DBMS

Business

An apology can be simply an expression of sympathy that something negative has happened

Indicate whether the statement is true or false.

Business

Which of the following statements regarding Gantt charts is true?

A) Gantt charts give a timeline and precedence relationships for each activity of a project. B) Gantt charts use the four standard spines of Methods, Materials, Manpower, and Machinery. C) Gantt charts are visual devices that show the duration of activities in a project. D) Gantt charts are expensive. E) All of the above are true.

Business

The remedy for a director's breach of fiduciary duty is:

a. a suit in equity by the corporation. b. a derivative suit instituted by a shareholder to require the director to pay to the corporation the profits obtained through the breach. c. a class action suit by the shareholders. d. Not only a suit in equity by the corporation but also a derivative suit instituted by a shareholder to require the director to pay to the corporation the profits obtained through the breach.

Business