Understanding where a company is competitive requires
A. identifying a company's core competencies and distinctive competencies (if any).
B. developing quantitative strength ratings for the company and key rivals on each industry key success factor and each pivotal resource, capability, and value chain activity.
C. determining whether a company has a cost-effective value chain.
D. developing quantitative measures of a company's chances for future profitability.
E. analyzing whether a company is well positioned to gain market share and be the industry's profit leader.
Answer: B
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A. goals B. strategy C. increased revenue D. improved programs
All of the following are major categories of objections discussed in the text EXCEPT:
A. source objections. B. environmental objections. C. product objections. D. stalling objections. E. no-need objections.
Which of the following helps clarify the basic operationalization of a product during product testing, such as the physical characteristics and features?
A. innovation diffusion process B. business case analysis C. beta testing D. alpha testing E. concept testing
In evaluating the profit center manager, the income from operations should be compared:
A) across profit centers B) to historical performance or budget C) to the competition's net income D) to the total company earnings per share