The printed word is more persuasive than the spoken because readers are more likely to retain visual images of the printed copy
Indicate whether the statement is true or false
False
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A day after one of the directors of a major beverage company was charged with insider trading, the PR department organized a survey to gauge public opinion about the company's products
What did the PR team fail to do? a) Consider timing and context b) Avoid loaded questions c) Carefully consider wording d) Avoid politically correct answers
Loaded questions are sometimes good to ask because they can reveal the true viewpoints of the interviewee
Indicate whether the statement is true or false
Situational audience analyses seek information about listeners that relate directly to the speaker's topic and purpose
Indicate whether the statement is true or false
Situational aspects of speech anxiety include which of the following?
a. Worrisome thoughts b. Conspicuousness c. Excessive activation d. Reinforcement e. Learned responses