The printed word is more persuasive than the spoken because readers are more likely to retain visual images of the printed copy

Indicate whether the statement is true or false


False

Communication & Mass Media

You might also like to view...

A day after one of the directors of a major beverage company was charged with insider trading, the PR department organized a survey to gauge public opinion about the company's products

What did the PR team fail to do? a) Consider timing and context b) Avoid loaded questions c) Carefully consider wording d) Avoid politically correct answers

Communication & Mass Media

Loaded questions are sometimes good to ask because they can reveal the true viewpoints of the interviewee

Indicate whether the statement is true or false

Communication & Mass Media

Situational audience analyses seek information about listeners that relate directly to the speaker's topic and purpose

Indicate whether the statement is true or false

Communication & Mass Media

Situational aspects of speech anxiety include which of the following?

a. Worrisome thoughts b. Conspicuousness c. Excessive activation d. Reinforcement e. Learned responses

Communication & Mass Media