Focus on emerging macro environmental trends in the ScanStep © fields that most interest you. Assess their possible implications for the following types of enterprises:

a. An international manufacturing corporation
b. A retail banking group
c. A university that relies on overseas students for a high proportion of its income.


Trends noted could include:
a. Competitive cost pressures from low cost, emerging countries; new technologies; less time to
exploit new products before they are superseded
b. Uncertain economic conditions; threat of default on governmental debt; adverse public opinion;
c. Greater competition from institutions in other countries; difficulty of recruiting enough high
calibre staff; changing societal expectations about the value of higher education.

Business

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Fill in the blank(s) with the appropriate word(s).

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What will be an ideal response?

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