A variant of the clustering approach relies on ________, where the seller adjusts the marketing effort with information from a database with customer information.

A. social audit
B. data warehouse management
C. customer relationship management
D. corporate governance
E. cluster sampling


Answer: C

Business

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Rock band Foo Fighters created a digital street team that sends targeted e-mail messages to members who receive exclusive news, previews, and opportunities to win prizes. The Foo Fighters are using ________ to reach Generation Y

A) student ambassadors B) unconventional sports C) cool events D) computer games E) online buzz

Business

Requests for information are not common in business

Indicate whether the statement is true or false

Business

A shampoo brand making shower gel and lotion is an example of _____________________.

a. Product extension b. Brand extension c. Line extension d. Co-branding

Business

A feasibility analysis is a study to assist in making a go/no go decision based upon a close examination of product/service, market, industry, and financial data in a sufficient degree of detail to ensure confidence in the results.

Answer the following statement true (T) or false (F)

Business