A variant of the clustering approach relies on ________, where the seller adjusts the marketing effort with information from a database with customer information.
A. social audit
B. data warehouse management
C. customer relationship management
D. corporate governance
E. cluster sampling
Answer: C
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Rock band Foo Fighters created a digital street team that sends targeted e-mail messages to members who receive exclusive news, previews, and opportunities to win prizes. The Foo Fighters are using ________ to reach Generation Y
A) student ambassadors B) unconventional sports C) cool events D) computer games E) online buzz
Requests for information are not common in business
Indicate whether the statement is true or false
A shampoo brand making shower gel and lotion is an example of _____________________.
a. Product extension b. Brand extension c. Line extension d. Co-branding
A feasibility analysis is a study to assist in making a go/no go decision based upon a close examination of product/service, market, industry, and financial data in a sufficient degree of detail to ensure confidence in the results.
Answer the following statement true (T) or false (F)