Opportunities can be found through a structured search process. The example of Ancient Ales with their innovative line of craft beers demonstrates which of the following types of structured search?
A. Find historical ideas and re-purpose them.
B. Identify frustrations with current products or processes.
C. Talk to people who know including suppliers, customers, frontline employees.
D. Borrow ideas from other markets.
Answer: A
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a. True b. False Indicate whether the statement is true or false
Which of the following is an excellent vehicle for delivering perceived images and feelings?
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