Using the topic of gun control, explain the difference between a speech to convince and a speech to

actuate. Write a specific purpose statement for each type of speech.

What will be an ideal response?


In a speech to convince, your objective is to affect your listeners' beliefs or attitudes. So you
want to convince your audience to join you in getting guns off the street. The specific purpose would be:
To convince the audience that guns are leading to more crime and thus should be recalled. On the other
hand, in a speech to actuate, you may establish beliefs, but it always calls for the audience to act. The
specific purpose would be: To move the audience to turn in the guns to federal authorities.

Communication & Mass Media

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