An accounting firm faced the ire of the media and the general public when one of its directors made some racially offensive comments on Twitter. To mitigate the negative publicity, the firm suspended the director for an unspecified period
After a few weeks, the CEO of the firm asked its PR manager to keep an eye out on the traditional and online media in case the issue resurfaced.
What process was the PR manager asked to undertake?
a) Environmental scanning
b) Issue tracking
c) Issue management
d) Conflict positioning
a
You might also like to view...
A theme being laid down into the organization by the workers’ talk and everyday relational practices is referred to as ______.
a. sentimentality b. harassment c. sedimentation d. vocational anticipatory socialization
What are the key elements for building your social media audience?
What will be an ideal response?
Describe the recommendations of the PRSA Code Provisions of Conduct regarding disclosure of information and give an example of improper conduct under this provision.
What will be an ideal response?
Groups are interdependent if the members all influence one other, but groups are ________ only if the members work together in the service of a common goal.
A. cohesive B. influential C. successful D. effective