Which of the following is NOT an example of qualitative research?

A) mail surveys
B) focus groups
C) in-depth interviews
D) observation
E) role-playing studies


Answer: A

Communication & Mass Media

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Indicate whether this statement is true or false.

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Brian expresses his dislike for Chinese food. Brian?s dislike demonstrates which component of

self-concept? A) belief B) attitude C) value D) behavior

Communication & Mass Media

The concept of friends and friendships is universal

Indicate whether the statement is true or false.

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What will be an ideal response?

Communication & Mass Media